Professor Dan Hoy

Stori is a hypothetical collaboration with the famous blog, Humans of New York, for an alkaline water that hydrates our bodies and quenches our thirst to empathize and learn from each other.

A story per bottle, Stori highlights an interview of one of the 8.5 million strangers living in New York City by photographer and blogger Brandon Stanton. Each bottle allows you to take a peek into the window of someone’s story through the cut out New York windows. Bottles reflect the New York skyline, with each label containing quotes from the interview and also feature a scannable QR code that leads one to view the full story online.

Tidy is a compact, lightweight laundry kit that was created as a hypothetical sub brand under Tide. It is targeted to college students, singles, and travelers when they need to do laundry outside the home. It is smaller and lighter than traditional laundry packaging which makes it easier to transport and has an appropriate amount of each product for every step of the laundry process. A non-spillable cleaning product replaces liquids, powders, and crystals in this kit. The packaging is constructed with rigid carton materials making it travel friendly.

Fireworks should be fun. Red’s Fireworks employs a hip look to appeal to younger parents. It’s a new brand with a heritage feel, conveying trust and tradition. The packaging features a unique spot UV coating applied to an explosive typographic pattern that sparkles as bright as the product on SBS board folding cartons. Custom soft-good bags were also produced.

Intelligo, is a proposed product line that creates an overall experience for the newly blind with smart living aids. This project included smart technology proposals for a smart cane with integrated voice recognition and GPS; an earpiece to receive verbal directions; and replacement smart tips for the smart cane. Appearance models of the products and packaging were tested on a newly blind 30 year old woman by Pearlyn and Christina throughout the term.

Sweet High’s is an overall identity and packaging line for a proposed cannabis confectionery and dispensary. Packaging explored a mix of illustration combined with a modern and relevant voice. Line consists of cannabis infused chocolates, lollipops, pixystix, and more. Packaging is proposed to be produced with 100% recycled Neenah Environment Folding Board with soy based inks.